Jordan Gerard

Provided comprehensive product design services, specializing in UX, UI, and branding, for diverse clients across various industries.

• Leveraged over 10 years of expertise to deliver end-to-end product design solutions, encompassing user experience, user interface, and branding development.
• Led comprehensive UX design initiatives, including user research, strategic workshops, user testing, and data analysis, to inform design decisions and enhance user satisfaction.
• Developed and implemented scalable UI design systems, leading to efficient mockup creation and consistent visual design across various digital products.
• Executed end-to-end branding development, encompassing logotype design, brand definition, brand book creation, and competitive analysis, to establish strong brand identities.
• Championed a holistic design approach, consistently elevating digital experiences and achieving client objectives.

Led the UX/UI team for a portfolio of major mobile applications, driving design strategy and execution to enhance user engagement and product performance.

• Successfully led the UX/UI team for 6 major mobile applications (Allociné, JV, Purepeople, 750g, PureBreak, PureMédias), significantly enhancing user engagement and product performance.
• Spearheaded strategic UX workshops that led to measurable improvements in customer experiences across the application portfolio.
• Conducted comprehensive user research, including focus groups and user testing, to gather critical insights and validate design solutions.
• Facilitated internal design thinking workshops, fostering innovation and a user-centered approach within product development teams.
• Leveraged data analysis to inform and optimize design decisions, resulting in improved user flows and feature adoption.
• Designed, implemented, and maintained scalable design systems across multiple mobile applications, ensuring consistency and accelerating development cycles.
• Streamlined UI processes, leading to significant improvements in design efficiency and delivery timelines.
• Cultivated enhanced collaboration between design and mobile development teams, resulting in smoother project execution and higher quality product releases.

Contributed to the redesign of Orange's BtoB website, focusing on improving user experience and streamlining design processes.

• Led the transformative redesign of Orange's BtoB website, enhancing usability, functionality, and overall business performance.
• Directed and collaborated with a dedicated team of 10 designers, ensuring cohesive design execution and adherence to project goals.
• Elevated customer experiences across the entire purchasing journey through strategic UI/UX interventions and iterative design improvements.
• Conducted extensive workshops and user tests to gain deep insights into customer sentiments, purchasing behaviors, and brand perceptions, informing design strategy.
• Developed and implemented a robust design system based on atomic design principles, improving design consistency and accelerating development.
• Streamlined screen creation and development processes, significantly improving efficiency and reducing time-to-market.
• Ensured a cohesive and efficient end-to-end design process, from initial concept to final implementation.

Played a key role in the design and development of a new e-commerce platform, contributing to branding and user interface creation.

• Played a pivotal role in the design and successful launch of a new e-commerce platform.
• Collaborated effectively with an external communication agency to establish a fresh and cohesive branding identity for the platform.
• Conceived and designed the responsive e-commerce website, ensuring optimal user experience across all devices and platforms.
• Established seamless cross-functional processes between design, functional, business, and development teams, enhancing collaboration and project delivery.
• Contributed actively to the creation of compelling visual designs and engaging animations, enhancing user interaction and aesthetic appeal.
• Developed comprehensive branding identities and designed effective advertising campaigns for social media platforms, increasing brand visibility.

Spearheaded the UI/UX design for a groundbreaking health care/gamification application, managing design from concept to communication.

• Spearheaded the UI/UX design of a groundbreaking health care and gamification application in close collaboration with the Creative Director.
• Initiated the project by meticulously delineating business and medical requirements, laying a robust foundation for development.
• Pioneered a unique UX gamification process in collaboration with the functional team, introducing an innovative approach to health-related applications that significantly enhanced user engagement.
• Translated complex concepts into tangible, high-fidelity designs and final mockups, ensuring clarity and precision.
• Collaborated closely with developers to ensure seamless implementation and a polished, high-quality end product.
• Managed all company communication projects, including designing advertising campaigns, developing print materials, and overseeing digital media presence across various platforms.